Modern marketers don’t dream of electric sheep. Instead, they dream of a world where incoming customers are instantly analyzed, scored, and shown content and offers tailored to their needs… automatically and in real-time, across web, mobile and social channels.
This kind of “real-time marketing” (RTM) or “real-time web personalization” is no longer the preserve of big brands with deep pockets. According to an Evergage survey, 75% of marketers are already using RTM, and of those who are actively using and tracking it, a quarter see returns of more than 50%.
Those are impressive numbers…but before you jump on the RTM bandwagon, remember that much of your success will depend on the capabilities of the engine powering your website – your CMS. At Magnolia, we’ve seen customers of all sizes struggle with implementing RTM, and we know what it takes to craft an RTM-capable CMS. Here’s a quick checklist you can use to make sure your CMS has what it takes.