Is Your CMS Ready for Real-time Marketing?

Modern marketers don’t dream of electric sheep. Instead, they dream of a world where incoming customers are instantly analyzed, scored, and shown content and offers tailored to their needs… automatically and in real-time, across web, mobile and social channels.

This kind of “real-time marketing” (RTM) or “real-time web personalization” is no longer the preserve of big brands with deep pockets. According to an Evergage survey, 75% of marketers are already using RTM, and of those who are actively using and tracking it, a quarter see returns of more than 50%.

Those are impressive numbers…but before you jump on the RTM bandwagon, remember that much of your success will depend on the capabilities of the engine powering your website – your CMS. At Magnolia, we’ve seen customers of all sizes struggle with implementing RTM, and we know what it takes to craft an RTM-capable CMS. Here’s a quick checklist you can use to make sure your CMS has what it takes.

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ETECTURE@Ogilvy Selects Magnolia CMS for Advanced Digital Campaigns

To answer this need, ETECTURE@Ogilvy has worked with Magnolia on building a new implementation of the CMS that responds to traffic demands with near-instant scaling on Amazon Web Services (AWS) infrastructure. ETECTURE@Ogilvy has used its experience as an AWS Managed Services Partner to develop a set of process automation scripts that replicate live Magnolia instances on demand, without impacting users or ongoing processes within the system.

“Consistent and scalable customer experiences across any device are exactly what Magnolia is about”, says Christopher Justice, Chief Marketing Officer of Magnolia. “From microsites to international product launches, ETECTURE@Ogilvy enables global brands to effectively engage large audiences and easily adapt to changing online user demands with a proven web experience management platform.”

Read more at Business Wire

The Future of Content – A CMS Checklist for Developers

When you buy a new car, you do a lot to make sure it’s the one you want. You take it for a test drive. You contemplate two wheel drive versus four wheel. You mull over the various options, weighing cost against the essential ability to load the kids and a dog in the back, or a kayak on the roof. You carefully pick the vehicle that suits your needs – after all, it’s a big purchase that you’re going to stick with for some time – and hopefully leave without a hint of buyer’s remorse, because you made a well-informed decision.

Choosing a new CMS should involve the same rigor.

You need to consider a variety of factors to make sure the CMS is the right fit. The last thing you want to do is purchase a new CMS, design your new site and load all your content to find that it can’t handle your ever-changing needs. At Magnolia, we’ve spent years understanding what customers want from their CMS, and we’ve identified some key things any new CMS should do really well.

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Three Rules for Taking Your Business Global

Going global is practically a requirement for thriving in business today. As the tech companies enmeshed in the current H1-B lobbying efforts are aware, talent has no borders. The company that can establish the most effective, talented and agile global team typically emerges as the global market leader. Period.

Still, establishing a worldwide presence is much easier said than done. Many companies focus too much on technological innovation and capabilities, such as file-sharing and virtual meeting spaces, at the expense of corporate culture, team management and cohesion.

With a five-country presence ourselves, we at Magnolia have, with time, trial and error, learned to thrive on a unique combination of online collaboration tools and proactive community-building efforts. Here’s how our team has managed to expand worldwide and still feel like we’re just down the hall from one another.

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Finding Gold In European Tech

When it comes to tech, Europe often gets overlooked.  But this is a big mistake.  The fact is that Europe is a source of much innovation.

Just look at Magnolia, which operates an open Java CMS that delivers smartphone simplicity on an enterprise-scale. Essentially, the platform handles the incredibly difficult issues of integrating with legacy systems.  As should be no surprise, the company has gotten lots of traction with big-time customers.

So to get some background on Magnolia — as well as the environment in Europe – I recently talked to Christopher Justice, who is the Chief Marketing Officer. Here’s what he had to say:

Tom Taulli: A backgrounder on Magnolia?

Read more at Forbes

Why Every Entrepreneur Should Work in Europe

Working in another country can make you a better thinker and business person. For those who make the jump across the pond, working abroad offers many advantages, yet can challenge even the most seasoned professionals.

I’m a serial entrepreneur from the startup mecca of Austin, Texas, and I recently relocated my family to Basel, Switzerland to join Magnolia as the Chief Marketing Officer. 

The transition has been the most rewarding and influential step of my career. While my technical skills have been tested, learning to adapt to the culture and language has been the most rewarding.

The experience has fundamentally changed my approach to business in ways offered only by living and working in a foreign country. Here are five key reasons why I believe every entrepreneur should work in Europe during their career – all based on experiences I’ve learned from along the way (and trust me, every day is a learning experience):

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Magnolia Announces Record Growth

Magnolia International, the company behind the open Java CMS, Magnolia, today announced its record global growth. Magnolia has doubled global revenue since 2012.  This growth was a result of significant sales increases in all Magnolia offices. Worldwide headcount has also doubled during this period. Additionally, Magnolia announced key additions to the executive management team, adding a Chief Financial Officer and Chief Marketing Officer.

In 2013 alone, Magnolia’s global customer base grew by 25%. The U.S. market is the fastest growing market, accounting for 30% of new licenses in 2013. U.S.-based customers include  Nissan, Virgin America, Abbott Diabetes, US Navy, and Vision Service Plan.

Magnolia’s revenue and client growth has spurred additional global expansion in Beijing, and satellite offices in Gothenburg and Helsinki. Office expansion and additional headcount is occurring in every office, including Miami, U.S., Madrid, Spain and Kromeriz, Czech Republic.  Due to this record growth, Magnolia will soon run out of space in the current Basel, Switzerland headquarters. The company is building a new headquarters in Basel, with move-in scheduled summer 2015.

Magnolia Adds New CMO & CFO to Executive Team

Magnolia also announced two key hires, with Christopher Justice coming on as Chief Marketing Officer and Alain Kugelmann as Chief Financial Officer. Justice, a serial entrepreneur and advisor to multiple U.S. tech startups, has designed, developed and marketed enterprise software and content management solutions since 1996 with Computer Associates, IBM, Vignette, and with the United States Securities and Exchange Commission (SEC). He will champion Magnolia’s brand through effective marketing, community management and technical communications.

Read more at Venture Beat

5 Signs that it Might be Time to Ditch Your CMS

At times, organizations find themselves making excuses for delays in publishing, re-configuration or heavy customization of their CMS. Fueling such excuses are a series of product-level issues that separately could be annoying. Collectively, these issues can defuse a company’s ability to use their site as a weapon in their marketplace.

Here are a few telltale indicators that it may be time to change your CMS.

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Agile Marketing: Is your CMS ready?

Today’s marketplace is in constant flux. Social media and always-on instant mobile connectivity have resulted in users browsing, sharing and clicking constantly…and what they’re tweeting, +1-ing and liking is shaping your marketing like never before. To succeed, marketers must stay on top of this conversation and regularly adapt their marketing strategy to reflect fresh information.

Agile marketing is the idea that marketers should respond quickly to changes in the external environment, rather than sticking blindly to a predefined plan. Ashley Friedlein calls it the 70-20-10 rule: “10% of your marketing is purely responsive”. This sounds great until the day you sit down to try it and realize that your website just isn’t built for the speed, collaboration and data-driven decision making that agile marketing demands.

At Magnolia, we’ve seen companies struggle with the transition to agile marketing and we’ve learned from the challenges they face from an ill-performing CMS. This article highlights some of the key patterns and how an agile CMS helps overcome them.

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Magnolia Conference 2014: Talking about Digital Marketing

Magnolia, an open source Java CMS company, is continuing to gear up for its June conference which is being held this year in Basel, Switzerland. This week, Magnolia announced that they have received an overwhelming response to its first ever digital marketing track. The new dedicated digital marketing track was announced last month, in response to the growing number of digital marketing professionals within the Magnolia community. Key speakers have immediately come forward from US software giant Atlassian, ETECTURE@Ogilvy (the technology arm of Ogilvy and Mather UK), and Switzerland’s largest retailer, Migros.

These speakers will join senior analyst Tim Walters from Digital Clarity Group, who will open the digital marketing track with a keynote on Customer Experience Management. “The key speakers that we’ve secured will ensure that attendees leave with a wealth of knowledge on how to tackle today’s digital marketing challenges – most of all, they’ll know how to create an optimized customer experience”, says Christopher Justice, Head of Marketing at Magnolia. Justice will also be taking part in the new marketing track, presenting how to create trackable digital experiences with Magnolia CMS.

Read more at CMS Report