Agile Marketing: Is your CMS ready?

# Agile Marketing: Is your CMS ready?

Today's marketplace is in constant flux. Social media and always-on instant mobile connectivity have resulted in users browsing, sharing and clicking constantly…and what they're tweeting, +1-ing and liking is shaping your marketing like never before. To succeed, marketers must stay on top of this conversation and regularly adapt their marketing strategy to reflect fresh information.

Agile marketing is the idea that marketers should respond quickly to changes in the external environment, rather than sticking blindly to a predefined plan. This sounds great until the day you sit down to try it and realize that your website just isn't built for the speed, collaboration and data-driven decision making that agile marketing demands.

At Magnolia, we've seen companies struggle with the transition to agile marketing and we've learned from the challenges they face from an ill-performing CMS. This article highlights some of the key patterns and how an agile CMS helps overcome them.