Christopher Justice
Serial entrepreneur, CMO and writer. I help founders build AI-native products and advise on buying and selling software companies.
I'm Christopher Justice. I've spent my career starting, running and pivoting businesses, and I believe culture is worth more than capital. Six pivots in six years taught me that. We kept almost the whole founding team, never missed payroll and took on no debt.
These days most of my work sits where software meets AI. I write about AI-native development, which means building products with AI doing most of the coding while people direct, review and decide. I also consult on software company acquisitions.
My two passions are operations and recruiting. I protect my people, my business and my values, and I try to be honest and plain-spoken, with some humor along the way.
What I do
- Build and run companies as a founder and operator
- Lead marketing as a CMO
- Advise on software company acquisitions
- Write about AI-native development, startups and leadership on this site
Topics I write about
Start with these articles
- Closed-Loop Engineering
How product development runs as one continuous loop: monitor, detect, generate, approve, implement.
- The 30-Second Decision Record That Changes Everything
A lightweight habit for capturing why a decision was made.
- Decision Intelligence > Decision Logs
Why recording decisions is only half the job.
- The IP You're Accidentally Giving Away
What your prompts and AI workflows reveal about your business.
- Coordination Overhead Is Killing Your AI Projects
Ceremonies built for big teams slow small AI-native teams down.
- Why Culture is More Important Than Capital
The belief behind every company I have built.
- Good Luck, Have Fun, Don't Die
Personal thoughts on risk, play and staying in the game.
"Culture is currency and attitude makes it profitable."
Christopher Justice
Get in touch
Email justice@arrivefirst.com, follow @MegaJustice, or connect on LinkedIn.