It's common for your developers to listen to a vendor proposal for a Content Management System (CMS) and say, "We could just build that ourselves."
And the developers are right. Many companies have opted to use their internal talent to build a CMS, resulting in a terrific product. However, from seeing companies switch from their DIY solutions to our commercial CMS over the past decade, we now recognize some patterns.
Here are some of the things we've noticed about the pros and cons of rolling your own CMS versus buying a commercial off-the-shelf product.
