Three Rules for Taking Your Business Global

# Three Rules for Taking Your Business Global

Going global is practically a requirement for thriving in business today. As the tech companies enmeshed in the current H1-B lobbying efforts are aware, talent has no borders. The company that can establish the most effective, talented and agile global team typically emerges as the global market leader. Period.

Still, establishing a worldwide presence is much easier said than done. Many companies focus too much on technological innovation and capabilities, such as file-sharing and virtual meeting spaces, at the expense of corporate culture, team management and cohesion.

With a five-country presence ourselves, we at Magnolia have, with time, trial and error, learned to thrive on a unique combination of online collaboration tools and proactive community-building efforts. Here's how our team has managed to expand worldwide and still feel like we're just down the hall from one another.