Content Driven Commerce - The Red Carpet Checkout Experience

# Content Driven Commerce - The Red Carpet Checkout Experience

Picture the scene: you walk into a stunning boutique or the perfect shop for your favourite pastime. You find yourself surrounded by all the treats you have been promising yourself for ages. These are combined with an array of new products that you have never seen before, but that you want even more.

The shop is filled with people you like: some you know, some you admire. A few are chatting, openly swapping tips and opinions and inviting you to join in the discussion. A welcoming salesperson walks over to you, recognises you, sits you down on the VIP seating and offers you a drink. They talk with you, no hardsell, they listen to you and then offer profound, useful advice around what you might want.

OK, so now you are feeling really comfortable and thinking you probably know what you want to buy. Suddenly the salesperson's demeanour flips:

"GIVE ME YOUR CREDIT CARD", they scream at you!

At this point, you become a little more uneasy, perhaps cornered, and less sure of your potential purchases. You attempt to rewind to some of the earlier, relaxed conversation, but they are having none of it:

"I SAID GIVE ME YOUR MONEY…." the salesperson shouts. "..... And what is your date of birth? Where do you live?….And is your card still valid, what's the expiry date? ….And what about those three numbers on the back?"

"Look, I haven't got all day," they say impatiently. "My session will expire in three minutes!"