Christopher Justice · Marketing
How CMOs Create Golden Ticket Marketing Teams
There are as many opinions on what marketing does, what it should say and how it should be measured as there are people in a company. That makes the role of a Chief Marketing Officer (CMO) the most…
# How CMOs Create Golden Ticket Marketing Teams
There are as many opinions on what marketing does, what it should say and how it should be measured as there are people in a company. That makes the role of a Chief Marketing Officer (CMO) the most subjective position within any company. But even brilliant CMOs don't last forever. This means we have to work quickly, build great teams and establish clear metrics for success.
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