Christopher Justice · Marketing
How a CMO Can Use Marketing Automation to Guarantee Website Success
As CMOs, our hearts are driven toward creativity but our jobs are measured by the metrics we collect. We use data like page views, unique site visits, recorded contacts and average time on site to…
# How a CMO Can Use Marketing Automation to Guarantee Website Success
As CMOs, our hearts are driven toward creativity but our jobs are measured by the metrics we collect. We use data like page views, unique site visits, recorded contacts and average time on site to determine if what we do actually has an effect on the bottom line of the business.
One of a CMO's most challenging tasks is rebranding and launching a new website. How can a CMO guarantee that the substantial investment in a brand and website relaunch will have a positive effect on the company?
I believe that the answer lies in setting your website infrastructure up for digital business success, while using marketing automation to verify and optimise it all. I'm not alone on this path. According to SiriusDecisions, there are nearly 11 times more B2B organisations using marketing automation now than in 2011.
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