In Michael Gerber's book, The E-Myth, he describes the Entrepreneur, Manager and Technician. Both of these authors have outlined a very important concept - the trinity.
The point here is that there are three individual personas that make up a decision-making core team. Just as a stool with three legs, your core power trinity becomes a stable foundation for the growth of your business.
You can explore the persona definitions from these brilliant authors on your own but it comes down to creating a system of decision-making based on the vision, potential and reality of the business. Your business is a promise and these three individuals ensure that promises are kept regardless of human factors, weather and acts of God.
Which of these statements describes you best?
- I will share and promote the promises we can make to strangers and friends and be a constant provider of ideas and opportunities.
- I will determine if the promises are capable of being fulfilled with our resources and at what price.
- I will manage the promises the business makes until they are completed and the customer is satisfied.
Knowing you cannot be more than one, which one are you?
